Land, Brian » PRINCIPLES OF BUSINESS & MARKETING

PRINCIPLES OF BUSINESS & MARKETING

Welcome to Principles of Business & Marketing!
In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.
 
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